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The Sephora 'Where Beauty Beats' Series is a Bold Neon Makeover

By: Leslie Chen - Published: Feb 9, 2013 • References: betc-life and adsoftheworld
Even if you're only mildly intrigued by the world of makeup, these Sephora 'Where Beauty Beats' advertisements will instantly pique your interest and leave you craving more.

A series of six images, this new campaign for the cosmetics giant was conceived to introduce the company's new international tagline, "Where Beauty Beats." Created by advertising agency BETC in Paris, France, the ads all feature kaleidoscopic imagery with bold pops of neon color and faces of models dripping with different eyeshadows, lipsticks and blushes. The gorgeous colors and visuals alone are enough to make you want to run to your nearest Sephora.

Check out the Sephora Where Beauty Beats campaign to see how drastically you can change your personal look with just one trip to the mall.