Xbox 360-Branded Ecstasy Popping Up

In June, we featured an article on how Drug Dealers Use Marketing to Establish Brand Loyalty.  As an example of that, there are recent reports that XBox 360 branded ecstacy is the latest ‘it’ brand. 

From Gamespot:
Ever since it became popular in the early 1990s, ecstasy--the street name for methylenedioxymethamphetamine (MDMA)--has typically appeared in pill form. Often drug suppliers would stamp their pills with symbols, and sometimes even logos of corporations, to differentiate them from the competition. One of the more famous examples of logo-theft were the “Mitsubishis” that were popular among West Coast clubs during the mid and late 1990s.
Now, it appears the latest corporate brand that has been appropriated by drug dealers is one well known to gamers. A series of postings by club-goers on a forum uncovered by Kotaku reveal that “Xbox 360 pills” are making the rounds at underground events around the central British city of Northampton.