Superstar

The X Lotto 'Just Imagine' Campaign Lets You Fill in the Blank

By: Meghan Young - Published: • References: clemengerbbdo.au & ibelieveinadv
I like the X Lotto 'Just Imagine' ad campaign because it encourages people to imagine what they would do with their possible winnings, rather than placing themselves in already conjured images of success and happiness. A simple and clever concept, it not only puts your daydreams right back into your own hands, it also puts to test the recent emergence of extremely minimal posters.

Conceived by the Australia-based ad agency Clemenger BBDO, the X Lotto 'Just Imagine' ad campaign had Greg Knagge and Geoff Robertson as the creative directors and Jane Keen as the art director.

What I especially appreciate about the X Lotto 'Just Imagine' ad campaign is the fact that what someone imagines doesn't immediately have to be extravagant or expensive. Stats for Daydream-Inspired Ads Trending: Older & Chilly
Traction: 1,983 clicks in 173 w
Interest: 4 minutes
Concept: X Lotto Just Imagine
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: piracy-fighting posters, creepy cause campaigns, and eco fuel guage ads.