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The WWF We Should Never Stop Recycling ad campaign shows that recycling isn't a cut and dry business. There are other, more fun alternatives to dumping plastics and papers into bins for the garbagemen to pick up. Instead, this ad campaign encourages people to get creative. It specifically shows that children can benefit greatly from the use of old objects and materials that people are wont to throw away.

From cardboard boxes to cans and tires, the WWF We Should Never Stop Recycling ad campaign shows that kids can make just as good of a use out of them as recycling companies can. Conceived by Brazil-based 141 SohoSquare ad agency, the campaign is cute and clever.