This time of year is a great opportunity to think about those who are little less fortunate than yourself, that's why we were chuffed as nuts to see the first ever 'infectious' wrapping paper created. Designed to look like snowflakes, the wrapping papers recreates viruses which pose serious threats to homeless people.
The inventive idea is the work of creative agency WCRS (based in London) who have teamed up with the charity St Mungo's. The charity, which helps homeless people build new lives will relieve all the proceeds from this one-of-a-kind wrapping paper.
Christine Mortensen, from St Mungo's fundraising team, said of the project: "We are very grateful to WCRS for donating such an innovative, creative idea to help support our work." The paper is printed on 100% recycled stock and is available from wrapupproject.co.uk
Infectious Wrapping Paper
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Wrapping Paper by WCRS Helps the Homeless
By: James Robinson - Published: Dec 10, 2013 • References: wrapupproject