The Wrap magazine has provided a true incentive to get people to actually want to buy it. Instead of simply being a typical magazine that is pretty much useless once it has been read through, cover to cover, this publication serves another purpose other than being a collector's item for some. The Wrap magazine doubles as wrapping paper that many of us still use despite wanting to be more eco-friendly or simply being lazy.
Run by Chris and Polly, and edited by Harry, the Wrap magazine features articles as well as artwork from talented up-and-coming and established artists from all over the world. These artworks are printed on a large scale so that every sheet can be reused as wrapping paper. The magazine itself has no staples or stitching, so that the paper isn't marred in anyway.
Stats for Dual-Purpose Publications
Trending: Older & Chilly
Research: 1,646 clicks in 251 w
Interest: 4 minutes
Concept: Wrap Magazine
Related: 75 examples / 58 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: plug and play print ads, $6,500 magazines, and creative customizable covers.
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Plug and Play Print Ads
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