Wrangler & Roark Join Forces to Launch Out of Range Collection
Niko Pajkovic — December 10, 2021 — Fashion
References: roarkrevival & hiconsumption
American-made denim brand Wrangler has teamed up with men's clothing label Roark to launch The Wrangler x Roark Out of Range Collection. The collaborative capsule sees both brands merge their love for purpose-built garments and high-quality craftsmanship.
The new collection consists of a concise range of workwear items, including a twill flannel button-up shirt, vintage chore jackets, a raw button-up denim shirt, graphic t-shirts, and -- of course -- denim jeans. All items within the capsule were made in the USA from high-quality materials such as premium denim, waxed canvas, and wool blended flannels.
Aesthetically, the styles in the collection perfectly combine both brands' signature styles, blending Wrangler's iconic rugged toughness with Roarks more modern, fashion-forward styles. The Wrangler x Roark Out of Range Collection is available for purchase on both brands' websites.
Image Credit: Wrangler
The new collection consists of a concise range of workwear items, including a twill flannel button-up shirt, vintage chore jackets, a raw button-up denim shirt, graphic t-shirts, and -- of course -- denim jeans. All items within the capsule were made in the USA from high-quality materials such as premium denim, waxed canvas, and wool blended flannels.
Aesthetically, the styles in the collection perfectly combine both brands' signature styles, blending Wrangler's iconic rugged toughness with Roarks more modern, fashion-forward styles. The Wrangler x Roark Out of Range Collection is available for purchase on both brands' websites.
Image Credit: Wrangler
Trend Themes
1. American-made Denim - Collaborations between American-made denim brands and fashion labels present an opportunity for more sustainable and ethical fashion choices for consumers.
2. Capsule Collections - The rise of capsule collections presents an opportunity for brands to collaborate and offer unique limited edition items to consumers while minimizing waste and excess production.
3. Craftsmanship and Workwear - With a growing appreciation for quality craftsmanship and workwear aesthetics, brands can offer unique pieces that blend form and function for consumers looking for durable and versatile clothing options.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborations between established brands, presenting opportunities to combine resources and offer unique limited edition items while targeting a wider audience.
2. Sustainable Fashion - Collaborations between ethical and sustainable fashion brands can present opportunities to create limited edition collections that showcase both brands' commitment to responsible and conscious fashion.
3. Textile Manufacturing - With a push towards domestic production and quality craftsmanship, textile manufacturers can play a key role in partnering with brands to offer high-quality raw materials and production expertise for collaborative collections.
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