The Wrangler interactive showcase is one cool example of how brands today are engaging their online customers. Part of the Wrangler 'Get Your Edge Back' campaign, the showcase appears on the official Wrangler Europe site to promote its spring and summer 2012 collection. Here, users just click their mouses to drag the models around and to see the hip new fashions from the brand.
The company has presented the Wrangler interactive showcase in video form, showing models running through scenes. In each one, you can click to make the model fall over, which takes you to a new scene and a whole new look. You can click into each look if you want to explore it in more detail and also share the scenes you love on your social networks.
Stats for Clickable Topsy-Turvy Campaigns
Trending: Older & Chilly
Research: 991 clicks in 225 w
Interest: > 3 minutes
Concept: Wrangler Interactive Showcase
Related: 91 examples / 70 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: scorching denim lookbooks, seductive denim lookbooks, and dasiy duke campaigns.
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