This commercial titled 'Worst Breath in the World' was made by Tic Tac, and took a single person by surprise.
An unknowing target walked through an open square and a stranger approached and asked for directions. As the target began to speak, the stranger pretended to faint right at their feet. To the dismay of the target, everyone in the square also pretended to faint leaving the target shocked and confused. Then, a giant screen turned on and played a video of people all over the world fainting, including a basketball team and a radio station crew. After the video was done, one of the fainted people looked up and offered the target a Tic Tac. The target popped in a mint and all of a sudden everyone suddenly rose from the ground.
While flash mobs are becoming overused and taboo, this one managed to still hit the nail on the head because of its stellar execution.
Stats for Fainting Flash Mobs
Trending: Older & Warm
Research: 2,302 clicks in 216 w
Interest: > 3 minutes
Concept: Worst Breath In The World
Related: 95 examples / 73 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: time-traveling music videos, extreme flash mob proposals, and killer medieval cushions.
Fainting Flash Mobs
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