As if the Burj Al Arab hotel wasn't cool enough, they converted their rooftop helipad to a tennis court so that Agassi and Federer could have a skytop game. Stylin.
The two players were the first two to compete in the $1,000,000 Dubai Duty Free Men's Open, but alas, the tournament was not held on the roof of this, the world's first 6-star hotel.
Implications - In the travel tourism and sporting industries, innovation is an important element in maintaining consumer interest. Differentiating a conventional product via reinvention is one method of drawing attention and holding this interest. In tourism in particular, travellers want to see something original and unseen as traveling is a costly and time-consuming process.
Stats for Helipad Tennis
Trending: Older & Buzzing
Research: 18,447 clicks in 517 w
Interest: 4 minutes
Concept: Helipad Tennis
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: charitable coffee-gifting apps, hair-loving campaigns, and 17 examples of lease sharing.
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