Superstar

Matt Damon Tells You to 'Talk Sh*t' for World Toilet Day

By: Katherine Vong - Published: • References: toiletday.org & ecorazzi
It's World Toilet Day on Nov. 19 and Matt Damon wants you to do your part by "talking sh*t," so to speak. Damon and his organization Water.org have released this video to raise awareness and encourage people to get involved with the global toilet issue.
Currently, a staggering 2.6 million people around the world do not have access to clean toilets and a lack of sanitation is the world's biggest cause of infection, says the ToiletDay.org site.

In the video, Matt Damon asks viewers to participate in the discussion by saying, "More people have a mobile phone than a toilet. Let’s cut the sh*t." The ad ends with the hashtag #talksh*t and a URL to the initiative's website. Stats for Cussing Sanitation Promos Trending: Older & Chilly
Traction: 502 clicks in 158 w
Interest: > 3 minutes
Concept: World Toilet Day
Related: 56 examples / 43 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: $1.6 million loo house, 45 toileting innovations to celebrate world toilet day, and monolithic lavatory lines.