Montreal Gazette Proves That Words Matter

By: Vincent Salera - Published: Mar 2, 2009 • References: bleublancrouge & adsoftheworld
The Montreal Gazette’s television, radio and print ads have captured everyone’s attention in Montreal as well as all of Canada with their clever word-focused ad campaigns.

The television and radio ads are even more distinctive and memorable with the inclusion of an original musical score by Montreal’s Alexandra Streliski. I love the use of the wording in January’s edition to say goodbye to President Bush and hello to President Obama.

The ads were created by advertising agency Bleu Blanc Rouge, Montreal, Canada with creative direction by Gaëtan Namouric and J.F. LeBlanc. The copy was written by Sébastien Maheux and Justin Kingsley. Stats for Advertising for Word Nerds Trending: Older & Mild
Research: 7,541 clicks in 373 w
Interest: 4 minutes
Concept: Advertising For Word Nerds
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: todays frontpages, the gazette: trend hunter featured, and 12,000 newspapers, one site.