The Wordsworth Books campaign brings attention to the various worlds that the reader will be able to escape to when reading their novels. From witnessing the trials and tribulations of the children in 'Lord of the Flies' to having a front row seat to Captain Nemo's battle with a giant squid in 'Twenty Thousand Leagues Under The Sea.' Interestingly enough, the characters featured in the print ads are interacting with the reader, pointing off the page to bring attention to the tag line, "Where will the next page take you?"
Created by the Saatchi & Saatchi ad agency based in South Africa, the Wordsworth Books campaign was art directed by Gareth Cohen with creative direction by Sammy-Jane Every and copy by Alex Goldberg.
Stats for Immersive Fiction Ads
Trending: Older & Chilly
Research: 539 clicks in 191 w
Interest: 1.1 minutes
Concept: Wordsworth Books Campaign
Related: 55 examples / 42 photos
Segment: Neutral, 12-55+
Comparison Set: 20 similar articles, including: human shearing ads, imaginative baby ads, and compressed object ads.
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