The ridiculous nature of celebrity tabloids is explored in the Woodgreen Homeward Bound Magazine ad campaign. While promoting a more substantial publication, one that affects the lives of people in need of more meaningful attention, it takes on the form of more commonly read tabloids. Yet with headlines such as "No money to pay the rent" and "Tanya tries to avoid eviction," it shows that there are more worthy news out there other than whether an actress had liposuction or ate at a particular restaurant.
The Woodgreen Homeward Bound Magazine ad campaign focus on students or graduates of Woodgreen's program and may very well represent the women that stand in the same line at the readers' grocery store.
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