Over the summer, Scott Tolleson released his Doc Von Block resin figures at the San Diego Comic-Con. They were received so well that in April 2009, wooden versions of the Doc Von Block series will be produced by Pretty in Plastic and Bigshot Toyworks.
Scott Tolleson's wooden Doc Von Block series features Doc Von Block and Ivan, Doc's beaker sidekick, in one of three colors.
Implications - In the last few years, there has been a marked increase in the interest of animated properties that used to only contain a cult following. Video games, animated movies, and comic book culture have become mainstream. A corporation can capitalize on this trend by developing a partnership with an animated property, which comes equipped with a ready-made fan base and widespread appeal.
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