‘Doc Von Block'
Scott Tolleson's wooden Doc Von Block series features Doc Von Block and Ivan, Doc's beaker sidekick, in one of three colors.
Implications - In the last few years, there has been a marked increase in the interest of animated properties that used to only contain a cult following. Video games, animated movies, and comic book culture have become mainstream. A corporation can capitalize on this trend by developing a partnership with an animated property, which comes equipped with a ready-made fan base and widespread appeal.