This Concept for a Holiday Edition of the Wonka Bar is Genius

By: Rebecca Byers - Jun 30, 2015
References: behance.net
A concept created by London-based Mike Franklin for a themed Christmas party, this holiday edition of the iconic Wonka Bar is an ingenious Christmas spin on a classic. A great example of Christmas-themed confectionery branding, the Wonka Bar Christmas Wonderland concept actually doubles as an event invite.

Christmas-branded confectionery products are a great way to introduce a product to a market that may otherwise not see it. As the holiday season approaches faster than one would expect each and every year, holiday-themed candy is a good way to become a staple stocking stuffer. This design is also a good example of branding that doesn't take the red and green too far, only minimally appearing Christmas-ready, relying instead on the recognizable nature of the Wonka Bar itself.