Won Hundred's Outpost in Amsterdam is the Brand's First Dutch Store

By: Rebecca Byers - Apr 29, 2016
References: superfuture & retaildesignblog.net
This recently opened boutique from Danish brand Won Hundred is a stunning retail space located in Amsterdam's bustling Raadhuisstraat. Located within an ornate 19th century shopping arcade, the Won Hundred store is considered a landmark stretch of real estate and is an exceptional ode to contemporary minimalist decor.

The experience of the new Won Hundred space in Amsterdam is designed to feel like a disorienting luxe nightclub that mixes an "industrial setting with an architectural edge." The shop's walls are lined with mirrors, which serve as a window to opening up the relatively small environment, which measures at approximately 100-square-meters.

The Amsterdam store was designed in a collaboration between Won Hundred creative director Nikolaj Nielsen and Copenhagen-based architect Tania Mikkelstrup.