WNDR Alpine's Phase Series Has a 100% Petroleum-Free Wicking Finish
Laura McQuarrie — June 10, 2023 — Eco
References: wndr-alpine & businesswire
WNDR Alpine, biotechnology company Checkerspot’s outdoor brand, is debuting the Phase Series activewear line with microalgae-derived high-performance materials. The performance, low-impact activewear line is a standout for its 100% petroleum-free wicking finish, miDori bioWick WA, which is powered by ingredients derived from microalgae.
Already, the brand has worked with microalgae oil in its skis and boards, and it worked with Beyond Surface Technologies to create this innovative textile finish to "move moisture away from an athlete’s skin to accelerate evaporation for better comfort." This textile innovation offers the benefit of an 80% lower carbon footprint in comparison to a traditional wicking finish, all the while offering the same performance features active consumers know and expect.
Already, the brand has worked with microalgae oil in its skis and boards, and it worked with Beyond Surface Technologies to create this innovative textile finish to "move moisture away from an athlete’s skin to accelerate evaporation for better comfort." This textile innovation offers the benefit of an 80% lower carbon footprint in comparison to a traditional wicking finish, all the while offering the same performance features active consumers know and expect.
Trend Themes
1. Microalgae-derived Materials - Biotechnology companies can explore using microalgae-derived materials as an eco-friendly alternative to traditional materials in various industries.
2. Petroleum-free Products - There is an opportunity for companies to develop and promote petroleum-free products, particularly in the fashion and textile industry.
3. Sustainable Athletic Wear - There is a growing demand for sustainable athletic wear, providing opportunities for companies to develop eco-friendly alternatives to traditional activewear.
Industry Implications
1. Fashion and Textiles - Fashion and textile companies can explore using microalgae-derived materials to create sustainable and eco-friendly clothing and accessories.
2. Sporting Goods - Sporting goods companies can explore using microalgae-derived materials to create sustainable and eco-friendly products such as skis, boards and activewear.
3. Biotechnology - Biotechnology companies can develop and promote microalgae-based materials as a sustainable option for various industries such as fashion and textiles, automotive and more.
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