This Wise Blood Ipa's Packaging is Simple but Impactful

By: Mishal Omar - Aug 23, 2016
References: ohbeautifulbeer & uncrate
People who are familiar with the 1952 novel Wise Blood or its 1979 film adaption will immediately recognize the inspiration behind this creative beer labeling.

Called the 'Wise Blood IPA' by Wild Heaven craft beers, the hoppy brew has a tropical fruit flavor that is popular among its consumers any time of the year. With lettering and graphics that are clearly designed to look like neon signs, the beer's branding has an unconventional aesthetic and an inspiration that is creative and unexpected.

With this beer's pop-culture references in both its illustrations and its name, Wise Blood IPA is likely to capture the attention of beer lovers who seek something they have not yet tried.