This ad for a scratch-and-win lottery uses a very clever and humorous way to illustrate its tagline, "It’s not millions but it’s great money." The use of the Barbie sized truck truly drives home the message of a smaller jackpot than we’re used to seeing on giant, multimillion-dollar lottery drawings.
I love this ad, and I agree--any amount of money you win is always welcome. The ad was created by advertising agency GITAM BBDO, Tel Aviv, Israel with creative direction by Guy Bar, Danny Yakobowitch and Yuval Davidov. The concise copy was written by Orel Bitan and Asaf Katz.
Stats for Miniature Armored Trucks
Trending: Older & Chilly
Research: 2,683 clicks in 375 w
Interest: 4 minutes
Concept: Miniature Armored Trucks
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: scratch-off calendars, hang gliding penguins, and clairvoyant billboards.
Miniature Armored Trucks
More Stats +/-
Hang Gliding Penguins
$3 Billion Lottery Prizes