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China's Female-Centric Olympic Strategy

By: Jeremy Gutsche - Published:   Updated: Aug 17 2011 • References: online.wsj
China's secret formula for the Olympics revolves around women. In short, female sports are underfunded throughout the world. Realizing this, China began over-funding its female teams (relative to the male teams) long ago.

In the past, this strategy has already paid off for China. In Athens (2004), China's women won 19 gold medals vs. 12 for the men. In comparison, American women won 12 gold medals compared to 23 for the men:

Implications - The Chinese Government has recognized that medals won by either men or women increase the country's international athletic ranking. This is one aspect of their policy that treats men and women equally, and it's paying dividends. China is widely considered the only country that can match the United States in female talent.

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