Winnie the Pooh & Hiroshi Fujiwara Create Brand New Bear

By: Rachel Bowman - Published: May 24, 2009 • References: fragment.jp and highsnobiety
Winnie the Pooh is well known, but not like this. Winnie the Pooh creators teamed with Fragment Design, which is headed by Hiroshi Fujiwara, for a newly designed Pooh bear.

The new Winnie the Pooh is no longer yellow, but black. The red shirt he wears now is emblazoned with the Fragment design logo, and the bear has traded in the honey for an apple.

It’s a new look for Winnie the Pooh, thanks to Fragment Design and Hiroshi Fujiwara.