The Sound of Wine is an orchestra composed of ten young musicians, who will put up a concert in an unusual location: a wine cellar. Even more unusual are the musical instruments that will be played: 250 glasses filled with wine, bottles, corks and barrels.
The Tasca d’Almerita, a historic winery, chose to communicate the soul of its wines through this viral video. Just like music, wine is able to convey intense and memorable emotions, and this is why Tasca d’Almerita chose a different sense to express its essence: hearing.
From this idea, a musical work was created, composed by the sounds of wine, which becomes an active subject capable of expressing itself in an original way.
The Sound of Wine ranked among the nine finalists of the annual contest by Wine Spectator, one of the most internationally respected magazines dedicated to the world of wine.
Stats for Alcohol-Made Musicals
Trending: Older & Mild
Research: 744 clicks in 192 w
Interest: > 3 minutes
Concept: Wine Sound Music Video
Related: 69 examples / 53 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: optical illusion ceilings, upcycled boozey light designs, and vintage patterened vino.
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