Superstar

The Wine Bottle Packaging for ‘Bigagnoli’ is Classic

By: Laura McQuarrie - Published: Jun 2, 2013 • References: onicedesign.it and packagingoftheworld
This wine bottle packaging for Bigagnoli Wines sets this company apart from others in its region. This packaging by Onice Design distinguishes this wine from the rest, as “all other producers in this area often use classical packagings on their bottles.”

The contemporary black and white packaging does not have a prominent logo on it. Instead, the label features a graphic, computer-generated patter, bold symbols and a prominent QR code. Although the difference is subtle, The geometric patterning varies slightly for each type of wine.

The design manages to make a nod to things of the past with the use of classic black and white, creating an effect that “is at once complex and minimal.” The high-contrast packaging would be a standout on the shelves against traditionally labelled Italian wines.