To promote his latest movie, Semi-Pro, Will Ferrell dressed up as his character, Jackie Moon to create this viral campaign which is disturbing, yet a tactic his fans will find hilarious. The movie doesn't hit theaters until February 29, but already it's created quite a buzz. The trailer is embedded above.
He posed for Valentine's Day cards to support the movie. The outside said, "Let's get sweaty," and the inside featured a less-than-flattering image of the actor wearing nothing but a fro, hiding behind a basketball as he gives the camera a seductive look, hands twirling his chest hair. Ughh.
For Semi-Pro, Ferrell also created a series of eight fake commercials to promote deodorant:
He's also launched the viral Semi-Pro Contest, "Love Me Sexy" which asks fans to create their own videos. Here's one submission:
They also launched a series of official Super Bowl ads:
Bud Light II:
Ferrell isn't a afraid of putting himself into unflattering roles. In fact, it's what makes him so appealing to a lot of people. He's been experimenting with different viral tactics, including the launch of self-made YouTube videos and online contests.
Stats for Will Ferrell's Viral Campaigns
Trending: Older & Mild
Research: 3,352 clicks in 426 w
Interest: > 3 minutes
Concept: Will Ferrell's Viral Campaigns
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: expansive e-book apps, minimalist magazine racks, and sugarcane-based cosmetics.
Will Ferrell's Viral Campaigns
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