Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Non-Profit Toilet Paper

‘Who Gives A Crap' Supports Water Sanitation Programs

— October 29, 2010 — Social Good
Where many non-profit initiatives seem to blend in with the rest, ‘Who Gives A Crap,’ an innovative social enterprise, stands out. Firstly, it is a non-profit selling environmentally sustainable toilet paper in order to support water sanitation programs in developing countries. Secondly, this social enterprise has a tongue-in-cheek YouTube video that will have viewers both chuckling and inspired.

Who Gives A Crap was created by University of Melbourne graduates Jehan Ratnatunga and Simon Griffiths. In 2007, they launched Ripple.org, a website that raises money for developing aid organizations through online advertising. Together, Ratnatunga and Griffiths have a background in economics, development, and the corporate sector, making them a unique fit for the social enterprise world.

Sanitation is a development issue that hardly gets enough attention, but it is one that kills an unbelievable amount of people each year. Unfortunately, development, aid and charity funds usually goes to more “sexy” issues like disaster relief, female empowerment and HIV/AIDS. However, by focusing on sanitation and toilets, according to Jehan Ratnatunga, we can help stop the spread of disease, increase productivity and create environments where children can go to school. With your help, Who Gives A Crap aims to use its profits to help create clean toilet access for the 2.6 billion people that go without.

On its website, Who Gives A Crap states that they plan to sell their toilet paper products at the same price as the competitors. This is extremely important considering that the majority of consumers choose price over social impact. Who Gives A Crap is still in its beginning stages, so information on its products and sustainable innovation will be available on the Who Gives A Crap website in the near future.

It’s time we all start giving a crap.

Contact Information:
Who Gives A Crap Website
Trend Themes
1. Non-profit Toilet Paper - Opportunity for socially conscious non-profit organizations to support water sanitation programs through the sale of environmentally sustainable toilet paper.
2. Water Sanitation Programs - Potential for innovative solutions in the water sanitation industry to create clean toilet access for the 2.6 billion people without it.
3. Social Enterprise - Emerging trend of social enterprises generating profits to fund development initiatives, such as Who Gives A Crap supporting sanitation programs.
Industry Implications
1. Non-profit - Disruptive innovation opportunity for non-profit organizations to sell sustainable products, like toilet paper, to support important causes.
2. Water Sanitation - Potential for disruptive innovation in the water sanitation industry to improve access to clean toilets and prevent the spread of disease.
3. Social Entrepreneurship - Growing industry of social enterprises combining social impact with profitability to address pressing global issues, including water sanitation.
2.5
Score
Popularity
Activity
Freshness