There's a Contest for the Best Recipe Using White Castle Sliders
Katherine Pendrill — August 7, 2023 — Marketing
References: whitecastle & brandeating
White Castle Sliders are delicious all on their own, but the brand wants to showcase just how versatile its mini burgers are by hosting an exciting new recipe contest.
This month, White Castle is holding a contest to determine who can come up with the best recipe using White Castle Sliders as the main ingredient. The context has been officially dubbed the 'White Castle Slider Showdown' and it's not very difficult for fans to join in. To qualify, all you need to do is create a recipe that at least six beef White Castle Sliders (Original, Cheese, or Jalapeño). According to the brand, you can then enter the contest "by posting a video on a public TikTok account or a video or photo carousel on a public Instagram account using the hashtag #SliderShowdownContest and tagging @WhiteCastle."
As for what you could win, the grand prize is free White Castle Sliders for a year, as well as some branded swag, and recognition at a special event to be hosted at White Castle’s home office.
Image Credit: White Castle
This month, White Castle is holding a contest to determine who can come up with the best recipe using White Castle Sliders as the main ingredient. The context has been officially dubbed the 'White Castle Slider Showdown' and it's not very difficult for fans to join in. To qualify, all you need to do is create a recipe that at least six beef White Castle Sliders (Original, Cheese, or Jalapeño). According to the brand, you can then enter the contest "by posting a video on a public TikTok account or a video or photo carousel on a public Instagram account using the hashtag #SliderShowdownContest and tagging @WhiteCastle."
As for what you could win, the grand prize is free White Castle Sliders for a year, as well as some branded swag, and recognition at a special event to be hosted at White Castle’s home office.
Image Credit: White Castle
Trend Themes
1. Slider-themed Recipe Contests - Exploring the increasing popularity of slider-themed recipe contests and the potential for brands to engage with their customers through innovative cooking challenges.
2. Versatility of Mini Burgers - Identifying the trend of showcasing the versatility of mini burgers as a main ingredient in creative recipes, providing a unique and flavorful twist on traditional dishes.
3. Social Media Recipe Competitions - The rise of social media-based recipe competitions, providing an interactive and engaging platform for users to share their culinary creations and win exciting prizes.
Industry Implications
1. Fast Food - Find out ways fast food chains can boost customer engagement and loyalty by organizing slider-themed recipe contests using their signature menu items.
2. Food and Beverage - Explore the potential for food and beverage companies to create recipe contests using their products as the main ingredient, driving consumer creativity and brand advocacy.
3. Social Media Marketing - Discover how brands can leverage social media platforms like TikTok and Instagram to host recipe contests, harnessing user-generated content to increase brand awareness and customer participation.
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