Superstar

Johnnie Walker's Reusable Bottle Bag Doubles as a Gift Box

By: Laura McQuarrie - Published: • References: johnniewalker & thedieline
Although packaging is quite helpful for getting a new purchase home from the store, it can also be incredibly wateful—not this Johnnie Walker whiskey bag though.

The bag was designed by Bangkok's Prompt Design agency and it features an origami-like design that can be transformed from shopping bag to a gift box that can be beautifully presented to a recipient. The design is simple and straightforward, featuring only a few cleverly-placed creases and a ribbon to change the way the box or bag is wrapped and carried. This not only makes it easy to transport home, but it saves consumers the hassle from having to go out and purchase any additional gift wrap or ribbons in order to nicely present the Johnnie Walker whiskey as a gift to someone else. Stats for Giftable Whiskey Bags Trending: This Quarter & Buzzing
Traction: 668 clicks in 5 w
Interest: 0.8 minutes
Concept: "whiskey Bag"
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: origami whiskey boxes, exclusive executive alcohols, and intrepid whisky packaging.