Your cat's stifled carnivorous instincts go appreciated by this Whiskas predator campaign. Declawed felines may feel especially emasculated, but this brand of cat food markets itself as a means to satisfy the innate hunter's hunger.
The Lew'Lara\TBWA advertising agency of Brazil orchestrated this set of pussycat prints, showing ginger-colored kittens lying in wait and camouflaged against shaggy orange carpets. Creating a playful picture of a determined mouser stalking prepackaged prey, these ads have an appeal to cat owners with a little sympathy to the domestic lifestyle of inherently wild creatures.
Though of course it's difficult to feel sorry for animals treated with such spoiled spirit, the Whiskas predator campaign captures an accurate image of what it is to be an indoor cat.
Key Themes Behind This Trend
- Embracing Cat Instincts
- Opportunity to create products and services that satisfy the natural hunting instincts of domestic cats.
- Targeting Emasculated Cats
- Opportunity to develop marketing strategies and products that appeal to declawed cats.
- Catering to Domestic Wildlife
- Opportunity to provide products and experiences that cater to the needs and desires of indoor cats.
Where This Applies
- Pet Food
- Opportunity for pet food companies to develop specialized formulas that mimic the prey-like qualities of a cat's natural diet.
- Pet Accessories
- Opportunity to create toys and products that stimulate a cat's hunting instincts and provide mental and physical stimulation.
- Animal Behavior Studies
- Opportunity for researchers to further study and understand the natural instincts and behaviors of domestic cats in order to develop innovative solutions for their welfare.
