Superstar

This Whiskas Predator Campaign Appeals to Home-Bound Hunters

By: Amelia Roblin - Published: • References: lewlaratbwa.br & adsoftheworld
Your cat's stifled carnivorous instincts go appreciated by this Whiskas predator campaign. Declawed felines may feel especially emasculated, but this brand of cat food markets itself as a means to satisfy the innate hunter's hunger.

The Lew'Lara\TBWA advertising agency of Brazil orchestrated this set of pussycat prints, showing ginger-colored kittens lying in wait and camouflaged against shaggy orange carpets. Creating a playful picture of a determined mouser stalking prepackaged prey, these ads have an appeal to cat owners with a little sympathy to the domestic lifestyle of inherently wild creatures.

Though of course it's difficult to feel sorry for animals treated with such spoiled spirit, the Whiskas predator campaign captures an accurate image of what it is to be an indoor cat. Stats for Preying Feline Prints Trending: Older & Warm
Traction: 9,960 clicks in 171 w
Interest: 4 minutes
Concept: Whiskas Predator Campaign
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: automotive appliance hybrids, flexing feline photography, and playful promotional branding.