The director of "Where the Wild Things Are" is Spike Jonze, who is also co-founder of Girl Skateboard Company--the same company that will release the six limited-edition boards.
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Implications - These movie skateboard tie-ins are a great example of cross-market appeal. By incorporating movie illustrations into the product design, these skate decks effectively garner the attention of skateboarders and movie-goers. Corporations looking to attract new customers can similarly accomplish this goal by collaborating with other companies from different industries.