Wet 'N' Wild Beauty's Mega Cushions are of the Moment Yet Nostalgic

By: Laura McQuarrie - Jan 21, 2017
References: hellogiggles & wetnwildbeauty
Wet 'n' Wild Beauty's four newest products introduce a line of Mega Cushions that are in line with a number of new cushioned cosmetic releases, as well as being slightly nostalgic and reminiscent design and style from the 1990s and 2000s.

The Mega Cushion collection is made up of a Matte Lip Cream, a Contour Cream, a MegaCushion Color Correcter and a Highlighter, all of which are adorned with packaging that features playful manga-like female characters. To further the fun theme, the Mega Cushion line includes product names like Cafe au Slay and Who’s That Pearl.

At the moment, air cushion makeup from the Korean beauty world is inspiring cosmetic companies around the world. What makes these lightweight products so alluring to consumers is that they are like liquid formulas that have been soaked in sponges and packaged in compact, mess-free cases.