The Weezer Snuggie Keeps People Warm and Cool at the Same Time

By: Robyn Currie - Published: Nov 3, 2009 • References: weezer & blog.urbanoutfitters
If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie.

This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm. Stats for Cozy Hipster Blankets Trending: Older & Mild
Research: 4,109 clicks in 341 w
Interest: 3.3 minutes
Concept: Cozy Hipster Blankets
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: snuggies for babies, snuggie lovemaking lessons, and rockstars parody viral videos.