If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie.
This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm.
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