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The We Heart Trees Campaign Spreads an Eco-Friendly Message

By: Farida Helmy - Published: • References: wehearttrees.org & designworklife
If you were ever curious to find out what CelebriTree you were, now is your chance to find out with the We Heart Trees annual Arbor Day initiative.

Created by KNOCK Inc, the We Heart Trees campaign aims to spread an eco-friendly message of "planting more trees, using less paper products, recycling paper, and taking in the sheer beauty of the trees that thrive all across the Earth."

What makes this campaign awesome is the fact that a virtual forest was created with a quiz telling users what CelebriTree they are -- with adorably cute illustration for results.

For every new entry and quiz taken, KNOCK will donate $1 to help save trees, preserve nature and keep the earth happy. Stats for Virtual Forest Campaigns Trending: This Quarter & Buzzing
Traction: 560 clicks in 21 w
Interest: 0.5 minutes
Concept: We Heart Trees
Related: 62 examples / 48 photos
Segment: Neutral, 12-55
Comparison Set: 23 similar articles, including: do-gooder social campaigns, propitious burlap bags, and insulting eco campaigns.