BKNY Clothing capitalizes on this with the Wayfarer Pillowcase Set, which would make an awesome holiday gift for your hipster friends. Check it out in the featured gallery.
Implications - Youth consumers have a strong penchant for cheeky clothing and designs. This affinity reflects their desire to live a different lifestyle than that of their parents. When companies create and pitch products to this group of consumers, it is imperative that they take this mindset into account to develop a lasting relationship.