Levi's Introduces Waterless Jeans to Their New Collection

By: Matt Ho - Published: Jan 21, 2011 • References: levi & cultureshoq
These Waterless Jeans from Levi's may be just the solution people are looking for to reduce H2O consumption.

On average, Levi's jeans will consume about 42 liters of water per wash. Therefore, the company decided to deal with the problem with the creation of these Waterless Jeans, reducing those 42 liters by a staggering 96%. In celebration of these Waterless Jeans, the company plans to provide clean drinking water to communities in need. Stats for H2O-Conserving Denim Trending: Older & Mild
Research: 1,358 clicks in 279 w
Interest: > 3 minutes
Concept: Waterless Jeans
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: ankle-strapped jeans, nudie jeans, and cheeky daisy duke styles.