Nixon's New York City Watch Shop Takes Up Less Than 300 Square Feet

By: Laura McQuarrie - Jan 28, 2016
References: superfuture &
There's no place that knows the value of space like New York City, which is why Nixon's newest watch shop in SoHo takes up only 278 square feet.

After setting up shop in global cities like London and Paris, Nixon finally decided to make the move to America. This small-scale watch shop boasts a design with an emphasis on horizontal lines that are meant to mimic the rhythm of ocean waves. This intention can be seen in sculptural features inside the retail shop. As watches are the brand's focus, there is an artful watch display that can be seen from the street that features the accessories on pedestals that are partially submerged in an aqua-colored tank.