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Diesel Combines Two Timepieces for One Wicked Ticker

By: Shelby Lee Walsh - Published:   Updated: Jun 8 2011 • References: store.dieseltimeframes
Get two watches in one with this sleek new watch from Diesel. It is a fusion of two watches into one high-design beauty of a time-teller. 

Half the strap is leather and the other is steel.  The face of the watch is cut diagonally down the center to create a eye-catching look. This watch is a brightly colored Diesel masterpiece that is fashionable and functional!

Implications - As North American society stresses individuality as one of its ideals, designers are finding inventive ways to satiate this consumer want through unique design elements. Corporations looking to similarly evoke a sense of exclusivity can follow in the footsteps of Diesel and combine two existing designs into one singular product that consumers will consider refreshing and one-of-a-kind.