Heath Ledger, who passed away earlier this week, is being honoured by the Warner Brothers entertainment company by tributes on the Dark Knight website.
The sequel to Batman Begins was already set up for success, but Ledger's death will probably further boost traffic into the theaters. It's a marketing opportunity Warner Bros isn't going to pass up. Ledger plays the Joker in the upcoming flick and before his unexpected death, his character played an integral role in viral marketing campaigns being put on for the movie.
It's unsure whether Warner Bros. will continue with the viral ads, or if they will decide against is now that circumstances have changed.
The movie is set to be released July 18, 2008.
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