What will the Germans think of next? WarmX Germany launched a new line of electrically heated clothing. The clothing is lightweight and does not have an excess of wires like previous attempts at electric heating. The heating is controlled by a micorprocessor in the battery pack that makes sure the clothing is heated to the exact level you select. Great for skiing!

Implications - Winter sports such as skiing and snowboarding are beloved activities for a lot of people, however the cold weather is commonly begrudged by many. Companies who can recognize the so-called downfalls of popular activities can find new opportunities for innovations that help to solve common consumer complaints.