The Warby Parker New York store on the Upper East Side has an all-new way of delivering chosen spectacles to customers: through high-speed tubes. The store thought of using a dumb waiter at first to save space, but sending glasses down a futuristic piece of glass just sounded that much better.
Pneumatic tubes were installed, which have actually been around for quite some time. Neil Blumenthal, co-founder of Warby Parker New York, wanted to offer a different experience to customers. For him it's all in the details, and considering how cool it would be to have one's new glasses delivered in a high-speed tube, he definitely takes the prize for customer entertainment (as long as they don't break on the way down)!
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