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The War Child Campaign Shows 'Where Childhood Thrives, War Does Not'

By: Meghan Young - Published: • References: johnst & ibelieveinadv
The War Child campaign shows that "where childhood thrives, war does not." It illustrates this strong and accurate belief with dark and gritty images of common weapons such as rifles, grenades and knives. What is not so typical, however, is that each weapon has been entwined with even more common toys. From skipping ropes to alphabet blocks, the pairings are completely incongruous.

Conceived and executed by John St, an ad agency based in Toronto, Canada, the War Child campaign sends the message that with education, opportunity and justice, children living in war torn countries can have a chance to lead normal happy lives, something all kids should have a chance to do. Instead of playing with gun, they can pick up a yo-yo. Stats for Toy-Entwined Weapon Ads Trending: Older & Mild
Traction: 464 clicks in 86 w
Interest: 0.6 minutes
Concept: War Child Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 4-18
Comparison Set: 16 similar articles, including: dramatically artistic hair ads, dramatically dewy ads, and artistic veggie ads.