The Wang & Lynch Brand Identity Portrays Classic Elegance

By: Jana Pijak - Jun 13, 2016
The Wang & Lynch brand identity is the work of Hong Kong-based design agency Frames. Frames not only conceives the design of the lifestyle brand's promotional materials and business cards but also creates its product packaging -- elegant boxes that are showcased in a sophisticated palette of royal purple and gold tones.

While each box is a bright royal purple, Wang & Lynch's branded insignia and stamped logo are showcased in metallic gold typography. Each of the company's packages are also fitted with a pale pink interior and matching pastel tissue paper.

A symbol of classic elegance, this brand identity by creative studio Frames is feminine and streamlined, mixing fashionable accents to create packaging that is eye-catching yet timeless. This concept falls in line with Wang & Lynch's ethos, one that centers around creating beautifully designed and crafted wedding accessories.