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Nokia Design Contest Concepts Were Actually Produced

By: Going Like Sixty - Published: • References: creativereview
Last year, Trend Hunter readers learned that Nokia would manufacture concept headsets submitted for a design contest. The challenge was for designers to make headsets based on a song title.

Last year, Wieden + Kennedy London launched the Nokia Music Almighty Headset Competition, which invited entrants to design a Nokia Bluetooth headset, inspired by their favourite piece of music. The winning designs have now all been made into fully functioning headsets, some of which are more wearable than others…

The contest judges were Dick Powell, Eddi Yip, Tej Chauhan and Felix Buxton (Basement Jaxx). The headsets will be on display at the Nokia Regent Street store in London in April.

The Graveyard Shift headset by Johnny Lighthands was inspired by Michael Jackson’s Thriller; the Free Willy headset by Maria Ceconda was inspired by Michael Jackson’s Will You Be There; the Robot Rock headset by G Smith was inspired by the Daft Punk track Robot Rock; and the CF Flex headset by Mr G was inspired by Rufige Kru's track Dark Metal. Stats for Song Title Headphones Trending: Older & Mild
Traction: 12,713 clicks in 296 w
Interest: 4 minutes
Concept: Song Title Headphones
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: cross marketing cell phones & cars, headphone design competitions, and mini iphone bluetooth headset.