Models Querelle Janson and Katlin Aas star in a dreamy editorial by Craig McDean for W Magazine Feb 2012. The soft-hued shoot is located in a Florida-esque world of turquoise concrete bungalows and gas stations that make the latest spring fashions pop. The 1950s style of the editorial is reinforced by the patriotic colors of the clothing and soft cinematography.
Roadhouse tops, pleated skirts, thigh-high patent leather stockings and fierce patterned boots featured in the images give a glamorous feel to the retro setting. The beauty aesthetics of the shoot are a little bit brighter than the rest of the pastel world, as models are seen with frizzy black hair and bright neon eyeshadow. And of course, one of the most buzzed about fashion items of the season makes an appearance: the coveted spring Prada auto-inspired pumps.
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Research: 3,681 clicks in 225 w
Interest: 4 minutes
Concept: W Magazine Feb 2012
Related: 100 examples / 77 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: dominatrix-inspired ensembles, psychedelic editorial collages, and twiggy-inspired editorials.
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