VSO Ireland Chooses Humor to Promote Voluntary Overseas Service

By: Shelby Lee Walsh - Published: Jan 27, 2010 • References: & adsoftheworld
VSO Ireland (Voluntary Service Overseas) is taking the humor route to get teachers to go to places where they are needed such as Guyana, Ghana, Nepal and Mongolia. The ad (at first glance) appears to be some horrible 1980s or 1990s infomercial for unnecessary products, but it is actually a cleverly disguised ad for VSO Ireland.

Check out the video above to see how a very serious and helpful organization is using humor to spread awareness and promote voluntary services overseas. Stats for Faux Infomercials Trending: Older & Mild
Research: 2,090 clicks in 329 w
Interest: > 3 minutes
Concept: Faux Infomercials
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: snuggie lovemaking lessons, paying to volunteer, and cheeky gayvertising.