Sprite's 'Brutal Honest Truths' Advertisements Go Viral

Sprite’s new campaign called “Brutal Honest Truths” should probably have your ex worried. The global campaign uses virtual voodoo dolls for the simple use of sweet revenge.

Papervision 3D and motion tracking were used to create this application that allows people to upload a picture of their ex and perform brutal acts. Not only is revenge fulfilled, but users also end up creating their own voodoo movie.

Do you think this campaign is harmless or evil?