Sprite's 'Brutal Honest Truths' Advertisements Go Viral

By: Tisah Tucknott - Published: Jun 4, 2009 • References: acimasizgercekler & digitalbuzzblog
Sprite’s new campaign called "Brutal Honest Truths" should probably have your ex worried. The global campaign uses virtual voodoo dolls for the simple use of sweet revenge.

Papervision 3D and motion tracking were used to create this application that allows people to upload a picture of their ex and perform brutal acts. Not only is revenge fulfilled, but users also end up creating their own voodoo movie.

Do you think this campaign is harmless or evil? Stats for Virtual Voodoo Dolls Trending: Older & Chilly
Research: 3,538 clicks in 363 w
Interest: 4 minutes
Concept: Virtual Voodoo Dolls
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: custom voodoo dolls, modern voodoo dolls, and top 8 voodoo products + ouch tooth pick holder .