Oftentimes car advertisements fail to capture the knowledge of their markets but the Volvo V60 'One Sleek Hybrid' infographic aims to achieve otherwise.
It is often the case that when one views an auto commercial, they are captivated by flashy designs and speeding shots, however they do not really walk away understanding the true potential of the vehicle being shown. By using an infographic style of marketing, Volvo manages to draw clever comparisons between the power of its V60 and understandable consumer concepts. For example, it depicts that the car's battery can power up to 240 laptops which also translates to 2150 smartphones. By comparing the better power of the Volvo to more known battery lives in consumers' everyday lives, the company manages to bestow information that will stick longer than any flashy commercial could.
Stats for Hippo-Hauling Car Posters
Trending: Older & Mild
Research: 2,610 clicks in 211 w
Interest: 1.3 minutes
Concept: Volvo V60 One Sleek Hybrid Infographic
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: futuristic luxury vehicles, colorful cubed cars, and pedestrian-protecting cars.
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