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It is scary to think about all the natural disasters that have ravaged our planet over the last few years and how many more we will have to endure; the Volunteer Wildfire Services ad campaign shows that it isn't just the obvious things that suffer from these tragedies.

Although focusing particularly on fires by making the point that "Wildfires burn more than trees," the Volunteer Wildfire Services ad campaign opens our eyes to all manner of disasters and their potential victims. Animals are made especially vulnerable. Many killed in these fires and other disasters, and still more lose their homes.

Conceived by Cape Town-based ad agency Saatchi & Saatchi, the Volunteer Wildfire Services ad campaign really makes us think.