The Voltaren Campaign Reminds You of the Things We Do Sometimes

By: Peter Vallas - Published: May 12, 2011 • References: voltaren and theinspirationroom
Anti-inflammatory drug Voltaren knows that being an average adult means we're not superman. A lot of daily tasks that we do force us to act like machines to get the necessary jobs done. Voltaren specializes in muscle pain and Saatchi & Saatchi Switzerland made a campaign that showed the brand's understanding of their consumers.

The Voltaren campaign consists of three print executions that feature three everyday adults performing the tasks of a forklift, crane and bulldozer. The campaign uses over-exaggeration to show what our muscles feel like they are doing in these everyday tasks. The tagline is very clear at the end, stating that humans do a lot of things we're not engineered for, so when that pain strikes, take Voltaren.