The Voltaren Campaign Reminds You of the Things We Do Sometimes

By: Peter Vallas - Published: May 12, 2011 • References: voltaren & theinspirationroom
Anti-inflammatory drug Voltaren knows that being an average adult means we're not superman. A lot of daily tasks that we do force us to act like machines to get the necessary jobs done. Voltaren specializes in muscle pain and Saatchi & Saatchi Switzerland made a campaign that showed the brand's understanding of their consumers.

The Voltaren campaign consists of three print executions that feature three everyday adults performing the tasks of a forklift, crane and bulldozer. The campaign uses over-exaggeration to show what our muscles feel like they are doing in these everyday tasks. The tagline is very clear at the end, stating that humans do a lot of things we're not engineered for, so when that pain strikes, take Voltaren. Stats for Machine-Acting Humans Trending: Older & Chilly
Research: 992 clicks in 263 w
Interest: 1.8 minutes
Concept: Voltaren
Related: 69 examples / 53 photos
Segment: Females, 18-55
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