Rockstar
This new ad from Volkswagen promotes the fantastic rearview camera feature in the new Volkswagen Golf models.

The ad creatively showcases the power of the rearview camera by showing a Volkswagen Golf car parked at a movie theater that is playing the movie “The Kid And His Bicycle.”

This communicates that the driver will be able to easily see the little boy on his bicycle behind the car. Given that cinema screens are humongous and easy to see, the concept works really well in promoting this feature.

The excellent ad was created by Try Reklamebyra, Oslo, Norway.